Streaming still cannot yet match the drawing power of linear television. Nine of the ten most-watched NBA game windows this season have not only aired on linear TV, but on over-the-air broadcast television — the five Christmas Day games on ABC (and ESPN), the two Opening Night games on NBC, and the premieres of NBC’s “Sunday Night Basketball” and “Coast 2 Coast Tuesday.” The lone exception was the NBA Cup Final on Prime Video.
This article originally appeared on Hoops Hype: Streaming still cannot yet match the drawing power of …