LSU unveiled its multimillion-dollar deal with Woodside Energy on Monday. The partnership will feature the energy company's logo on all 21 of LSU's varsity uniforms beginning in the 2026-2027 athletic calendar.
Deputy athletic director Clay Harris stated the school intends to be "aggressive" with revenue opportunities. This move comes amid the professionalization of college sports, where athletic departments are seeking new income sources like jersey patches to offset costs.