Football ‘has eaten almost every sport’ due to digital dominance, says podcast chief

• Goalhanger’s Tony Pastor says Serie A has ‘disappeared’

• ‘You have to embrace this idea of fragmentation’

Football “has eaten almost every sport worldwide” thanks to its dominance of TV and digital markets, according to the head of the leading podcast production company Goalhanger.

Tony Pastor, CEO of the studio behind the Rest is Football among other podcasts, said that broadcasters were struggling to get value for money for sports rights and that competitions should “embrace fragmentation” to reach audiences where they are.