Despite an Australian lavender industry with roots dating back to the 1850s, local growers report that consumers are most likely using imported products that have been diluted or 'watered down.' This growing trend of surging imports is threatening the domestic industry's viability.
The Australian lavender sector, with its century-long heritage, is now urging consumers to verify the authenticity and quality of lavender products, as the market becomes increasingly saturated with potentially diluted imports that may not deliver the same therapeutic benefits as pure Australian-grown oil.